Magazine display-easel.



No. 813,428. U

PATENTED FEB. 27, 1906 J. H. HOWE.

MAGAZINE DISPLAY EASEL. APPLICATION FILED MAY23.1905.

WITNESSES.

INVENTOR:

Win frog/w y.

UNITED STATES PATENT oFFIoE.

JAMES H. HOWE, OF ST. LOUIS, MISSOURI.

MAGAZINE DlSP LAY-EASEL.

Specification of Letters Patent.-

Patented Feb. 27, 1906.

Application filed May 23,1905. Serial No. 261,746. I

zen of theUnited States, residing at the city of St. Louis, State of Missouri, have invented certain newanduseful Improvements in Magazine Display-Easels, of which the following is a specification.

This invention relates to means for retaining minor packages in a major package, said major package being constructed in the form of a display-easel having a vendingrslot adjacent its base.

This invention also relates to means for removing said minor packages from said major package.

In the. accompanying drawin s, forming part of this specification, in whic like numbers of reference denote like parts wherever they occur, Figure 1 is a front elevation. Fig. 2 is a side elevation. Fig. 3 is a sec- .tional view on the line 4 4, Fig. 1 and Figs.

4 and 5 illustrate a modification.

The front face 1 of the major package may be covered with suitable ornamental or a vertising matter, so as to present an attrac-' tive appearance, making same an ornament to the counter of the retailer. The front wall of the major package iscomposed of the plate or sheet 2, and to the back of said plate 2 is attached the box or magazine 3. The whole device is constructed in the form of an easel, and the leg 4 of the easel is preferably formed with a flexible joint at 5, the end of said leg 4 terminating in a flange or other portion 6, extending at an angle of less than one hundred and eighty degrees across the line of leg 4 and being suitably attached to the top of the box 3 at an angle of approximately ninety degrees to plate 2. The plate 2 extends both above and below and beyond each side of the box 3. This enables the plate 2 to cooperate with the leg 4, so as to form an easel which stands with some firmness upon the counter, yet at the same time allows of the arrangement of the vending-slot 7 at a proper distance above the bottom line of said plate 2for the convenience of the vendor in removing the boxes 8 or other articles to be sold.

Within the magazine 3 are loaded through the slot 7 a plurality of boxes or other articles 8 until the magazine is filled. In the drawings I have shown seven horizontal rows of boxes and five vertical ones, (one row having been removed in order that the back wall of the box 3 'may be seen,) provision being thus made for the reception of thirty-five 1ndividual minor packages to be contained 'within the major package. The lowest member of each vertical row rests upon the flange 9, forming the bottom wall of the magazine 3, and each other member of each vertical row rests upon the member next beneath it.

The magazine 3 is provided with an-opening 10 at its lower left-hand corner for the removal of the individual packa es 8 by their being pushed'or slid horizonta ly to the'left in Fig. 1 on the flange 9; Thus when the retailer is about to make a sale of the package in the lowest horizontal row nearest to said slot 10 all he has to do is to press slightly on the package with his finger and at the same time impart motion tosame to push it to the left and out of the said slot 10. It then rests in his hand to be conveyed to the purchaser. Upon the withdrawal, as just stated, .01 the lowest package in the first vertical column the superimposed packages descend by gravity, so that package No. 2 in the vertical column No. 1 occupies the position' previously held by the package which has been removed and sold. This leaves the space in the upper left-hand corner vacant, butsame is not visible, because of the front plate 2, while to the eye of persons entering the store the lowest horizontal row, which is alone visible on account of the opening or slot 7, is full. This is regarded by those who are acquainted with the practical commercial conditions as a desirable feature, adding to the neatness of the appearance of the store. After all of verti cal row No. 1 has been thus disposed of the lowest member of vertical row No. 2 may be removed 'and sold. Preferably, however, when the last member of vertical row No. 1 has been sold, as evidenced by the fact that no package descends by gravity, by the retailer the lowest, member of column No. 2 will be moved over so as to occupy the extreme lower left-hamP-corner position, which causes the remaining members of vertical row No. 2 to descend and again 'lills horizon tal row No. 1. This method of procedure always places one minor package in the lower left-hand corner adjacent to the slot 10 and covering the hole ll, the uses of which will be hereinafter explained.

From the foregoing it will be obvious that all of the contents of the magazine 3 will be disposed of in turn, and yet the visible lower horizontal row will always be full until sales therefrom are commenced, and then in this case the breaking of the lowest row may be obviated by refilling the magazine 3. v

Sometimes an easel of this character would fall forward, being knocked over by accident, in which case unless provision were made against it the packa es forming the lowest horizontal row woul fall out of the major receptacle, and thus cause a great deal I magazine 3 rearranged in order.

of trouble, necessitating their being'picked bottom wa l of t e magazine 3, and in front thereof extends a flange or strip 12. This extends far enough above the bottom line of the individual packages 8, as clearly shown in Figs. 1 and 3, (the lower line of boxes 8 being indicated by dotted lines and the upper line of the flange-12 by the full line in Fig. 1,) securely to retain same in position .from the bottom. Such retention cooperates, however, with the retention exercised by the u per wall of slot 7, which latter overlaps t e packages 8, as clearly shown in Figs. 1 and 3, (the dotted line in Fig. 1 showing the top line of the lowest horizontal row of boxes 8.) These retaining'means not only prevent the lowest horizontal row of packages from falling out in case of accident, but also make the major ackage practically pilfer-proof, due to the act that 1t is impossible to withdraw one of the packages 8 from the retention of the flange 12 and the upper wall of slot 7 unless the means of so doing by the use of the hole 11 is known. Ordinarily this would be known only to the retailer; but he, when he desired to remove a package not through the openin 10, but through the slot 7, would grasp t e box in the lower left-hand corner of themagazine 3-that is, box No. 1 of both horizontal row No. 1 and of vertical row N o. 1with his thumb on its front face and one of his fingers 'onits back (the latter through hole 11) and then lifting the ackage 8 high enough to raise it over the ange 12 would slip it out of slot 7. it will thus be erceived that either means of removing the oxes 8- that is to say, either by the hole 11 or by the opening 10will be out of sight of people entering the store and will'be unknown to the great majority of them, while known to the retailer and affording easy means to him for withdrawing a minor package. It is not necessar that the magazine 3 beprovided with bot the opening 10 and the hole 11, the latter alone being suflicient.

It will be understood that that portion of the face-plate 2 which is located below the slot 7 can be formed integral with the rear plate 13 of the magazine 3 by merely bending upward an extension of the flange 9, forming tl' bottom of the magazine 3. In this event the magazine 3 would extend clear to the bottom of the front of the device and that part of the faceplate 2 below the slot 7 would not be joined to nor formed integral with the uper portion 2. For pur oses of convenience in manufacturing it mig t be found desirable to turn an extension in front of the flan e 9; but such a change is within the spirit 0 my invention. This modification is illustrated in Figs. 4 and 5.

Having thus described my said invention, what 1' claim, and desire to secure by Letters Patent, is

1. In a device of the character described, the combination with a magazine of a faceplate therefor, said face-plate having a slot in its lower portion, and said face-plate overlapping the upper edges of the lowest hori-.

zontal row of minor packages contained in said magazine, and a flange forming part of said face-plate projecting upwardly above the lower floor of said magazine and overlapping the lower edges of said minor packages, and means in the nature of an opening facilitating the extraction of said minor packages from the said lower horizontal row. i

2. In a device of the character described, the combination of a magazine and a faceplate therefor, said face-plate slightl over lap ing the lowest horizontal row 0 minor pac (ages contained in said magazine, said magazine being provided with an opening in its rear face for the insertion of a fin er or other means to aid in the withdrawa of a minor package from the lowest horizontal row of minor packages in said magazine.

3. In a device of the character described, the combination of a face-plate having a slot in its lower portion, a magazine attached to the rear'of said facelate, said magazine hav-.

ing an opening in its rear wall, the lower floor of said magazine being wide enough to accommodate asingle row of minor ackages, and said magazine throughout eing wide enou h to accommodate but a single row from rontto back of said minor packages, but said magazine being ada ted to receive a plurality of vertical and iorizontal rows of said minor packages, and said faceplate overlapping the u per and lower edges of the lowest horizontafrow of minor pack ages .within said-magazine contained, and said opening in the rear wall of the magazine affording access for means, cooperating with means inserted through the slot in the faceplate, whereby an individual minor package may be raised above that'portion of the faceplate which overlaps the lower edge thereof, and, thereupon, withdrawn from said magamm.

4. In a device of the character described, the combination, with a front portion having a slot in its lowest portion, of a box or magazine attached to same and on the back thereof, said magazine being a major package designed to hold minor packages, the lowest part of said front ortion comprising a flange turned upwardly From the floor of the magazine, and said flange and said floor being formed integral with the back zine and shaped by bendin same, said flange and the upper side of said s lot forming means to retain said minor packages within said removing said. minor of the magamajorpackage, and the rear wall of said magazine containing an opening to assist in packages from the retention of said means.

5. In a device of the described class, the combination of a display-card, a receptacle formed on the back of the card and having its rear wall apertured near the lower end of the receptacle, said card having a slot in its front wall above the lower end of the receptacle, and folding braces adapted to hold the card and receptacle in a raised position.

In testimony whereof I have affixed my signature in presence of two witnesses.

JAMES H. HOWE.

Witnesses:

M. E. JoHNsoN, GLADYs WALTON. 

